Building Your Fitness Business

Course Introduction

In today's world, simply being qualified is not enough!

To be truly successful, health and fitness professionals need to ensure that their business is at the forefront of peoples minds. They need to bring in new clients and build up the business to its full potential this can all be achieved through essential marketing practices.

This highly engaging course will enable you to make the leap from being a qualified personal trainer to a successful fitness professional with a profitable business. Discover how to harness the marketing mix to plan and develop your business and establish your own brand and unique selling points. Learn how to use promotional tools to your advantage and gain and retain clients using effective sales techniques.

Pre-requisities / Entry Requirements

A Level 3 Diploma in Pilates or a Level 2 Certificate in Fitness Instructing or Aerobics.

Additional Information

At the end of this course you’ll be required to build a ‘business portfolio of evidence’ which consists of a series of questions and activities to test your knowledge and understanding. Evidence of real work must be submitted along with witness testimonials.

Course Content

• Planning your marketing and sales – the importance of market research, how to segment your local market, niche marketing, SWOT analysis, budgeting and evaluation
• Marketing your services using advertising, PR, sales promotions, direct marketing, personal selling and online methods
• Selling your services directly to clients – what makes a successful sales person, understanding the sales process, the legal framework, enhancing customer relationships
• Follow-up marketing and client enquiries – how to align your services more effectively with clients’ needs, effective database marketing, relevance of the 1988 Data Protection Act

What Qualification Will I Get?

On successful completion you will receive 6 REPs CPD points.

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