Promoting Our Members

Being a member of the NRPT gives you access to the members section of the website where you can change your basic profile information and see search statistics on a month by month basis for trainer searches in any area. We also feature lots of information about running and marketing your PT business which we hope you find useful.  

Online Marketing

The Internet is an incredibly powerful medium if it used correctly. We have 12 years experience at making it work and are driving the NRPT through a number of ways.

Web Positioning

If you're not at the top of the search engines (yahoo.co.uk, google.co.uk, msn.co.uk ) then it's unlikely that clients will find you.

Thanks to over 15 years of presence on the internet the NRPT.co.uk website now appears on the first page for over 20,000 different search terms - often in the No.1 or No. 2 position.

This is without us having to pay for "sponsored" positions. Can you match this?

We also maximise our presence on other health & Fitness portals to ensure we get the most from our coverage in the right areas of the industry, so read on.....

Partnerships & Alliances

The quickest way to increase brand awareness and relevant traffic. Basically, the NRPT search is placed in a host site (such as netfit.co.uk & thefitmap.co.uk) and then when the host site promotes during peak periods, everyone is using the NRPT search. 

The other factor that alliances and co-branding bring to the party is brand awareness. Vital for feeding offline promotions and press coverage.

Offline Marketing

The more traditional forms of advertising and marketing are far from dead and so we believe that by combining both online and offline they can, to a large extent, feed off each other.

Newspapers / Magazines

We employ an experienced consultant to help us with getting our column inches. Already this year we have featured in a number of high profile press articles and continue to feature (without even requesting it...!!) in many of the current health & fitness journals.

By targeting the most relevant press as well as large circulation publications, the NRPT appears in articles almost every month, somewhere in the UK.

Exhibitions

There are a number of dedicated health & leisure exhibitions and we believe our presence can make a difference. With the need for personal trainers growing daily, everyone has to find a trainer from somewhere and we want them to use us. From LIW (Europe's largest trade show - to build our network) to the smaller fitness exhibitions, we select carefully and maximise our opportunities.

Leaflets

Sounds old hat, but in the right place at the right time, people do pick up and read leaflets if they are designed correctly. As part of our longer term strategy we are investigating postcards in cinemas, restaurants and bars through a specialised media company.