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YMCA Business Principles for Personal Trainers

Giving you essential business know-how and show you how to capture and retain clients.

Provider YMCAfit
Qualification: YMCA Business Principles
Category: Career Development
Duration: Choose either Elearning or a three day face-to-face format
Schedule: Full-time

Course Introduction

You will learn to develop your business plan, understand finance and planning, carry out a marketing audit, understand consumer behaviour and promote your business effectively both within and outside the gym.

You also need to be able to sell your skills to potential clients, as well as understand how to run a business competently and profitably.

This course will give you essential business know-how and show you how to capture and retain clients.

Pre-requisities / Entry Requirements

Level 2 Aqua, ETM, Gym or Kids' Instructor

Course Content

  • Learn the fundamentals of promoting yourself and your business to potential clients
  • Develop a business plan
  • Understand the underpinning concepts of marketing
  • Perform a situation analysis and marketing audit
  • Develop a mission and key objectives for your business
  • Understand consumer behaviour and how it impacts upon your business
  • Promote your business effectively within and outside of the gym environment or the local community

Course Options

No formal assessment, however full participation is required to receive certificate of attendance.

What Qualification Will I Get?

CYQ Business Skills & 16 CPD Points

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